Dump ‘Keyword Density’ as your content optimization method. Google has forgotten it and it’s time you did too. Surprisingly though, many so called SEO experts are still pushing this when they talk to their clients about optimizing websites. Google algorithms have become smarter and use LSI keywords, the full form is Latent Semantic Indexing. Google’s […]

Over 400 hours of YouTube videos are uploaded every minute. 75% of adults watch videos on their mobiles. YouTube attracts the most visitors from India, USA and Russia. 50,000 years of product videos (particularly reviews) have been watched in just the last 2 years. These statistics should convince you that there is a lot happening […]

We are all familiar with SEO and organic traffic. We also know that Google changes its algorithms as often as we buy a new outfit and that’s pretty often. Today, Pillar Content is setting a new path in inbound marketing and lead generation. Google might change the way we search but one thing will not […]

Over 95% of YouTube videos watched in India is in regional languages. Yet, most digital marketing still relies heavily on English as the medium to reach their audience. That a change in strategy is needed can be seen from the fact that Google is also investing heavily in localising searches in regional languages. After all, […]

Every business need leads and sales teams are always the star players in every organization. After all, a great product not marketed well will die away, yet an average product with good lead generation strategies in place will grow stronger. The lead generation process has now gone digital big time. These lead generation techniques are […]

Search is moving from being at your fingertips to being at the tip of your tongue. How often in the recent past have you said one or the other equivalent? “Ok Google, where is the best Chinese restaurant close to me?”  “Hey Siri, when are applications being issued for College XYZ?”Voice search is now the […]

When I say that the digital media wing of ITech India has a large number of schools as our clients, I am often met with a surprised look. Social Media is important for educational institutions – parents want to know what is happening and it is a great way to interact with them. A website […]

In this digital era, every company is scrambling to get their website up, if they haven’t yet got one. The problem is that most businesses think that it ends there. Spending a few thousands or lakhs on a cutting-edge website that positions your services in an eye-catching way is pointless if no sees it. It […]