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Jul 07

7 Expert Social Media Marketing Tips to Help Small Businesses

The internet today is the most powerful medium in the world. Every business, big or small, needs to have a strong online presence in order to succeed. A huge percentage of the world’s population is active on social media, and are spread across different platforms like Facebook, Instagram and LinkedIn. Because of this, no matter […]

Posted On July 7, 2020
Jun 27

6 Tips for Schools/Colleges to Use Social Media for Better Education Marketing

In today’s world where the reach of social media is wider than ever before, few platforms are more effective at reaching a large and diverse audience. For educational institutions, improving their social media presence can give them an important competitive advantage. Through a streamlined approach, institutions can reach both parents and students, build trust and […]

Posted On June 27, 2020
May 12

What is Digital Transformation for Businesses in Response to Covid-19

Many businesses had to struggle to adjust to the new terms of commerce when Covid-19 made its sudden impact on the way we did business. The pandemic has touched every industry. While many companies had some form of digital transformation in place, some were hit broadside. The Coronavirus has forced companies to quickly explore ways […]

Posted On May 12, 2020
Sep 13

Are You Using LSI Keywords to Increase Your SEO Traffic?

Dump ‘Keyword Density’ as your content optimization method. Google has forgotten it and it’s time you did too. Surprisingly though, many so called SEO experts are still pushing this when they talk to their clients about optimizing websites. Google algorithms have become smarter and use LSI keywords, the full form is Latent Semantic Indexing. Google’s […]

Posted On September 13, 2019
Aug 13

You Have a YouTube Channel But Have You Optimized Your Videos?

Over 400 hours of YouTube videos are uploaded every minute. 75% of adults watch videos on their mobiles. YouTube attracts the most visitors from India, USA and Russia. 50,000 years of product videos (particularly reviews) have been watched in just the last 2 years. These statistics should convince you that there is a lot happening […]

Posted On August 13, 2019
Jun 20

Why it’s Important to Include ‘Pillar Content’ in your Content Marketing Strategy

We are all familiar with SEO and organic traffic. We also know that Google changes its algorithms as often as we buy a new outfit and that’s pretty often. Today, Pillar Content is setting a new path in inbound marketing and lead generation. Google might change the way we search but one thing will not […]

Posted On June 20, 2019
Jun 14

Vernacular content: The new mantra for digital marketing

Over 95% of YouTube videos watched in India is in regional languages. Yet, most digital marketing still relies heavily on English as the medium to reach their audience. That a change in strategy is needed can be seen from the fact that Google is also investing heavily in localising searches in regional languages. After all, […]

Posted On June 14, 2019
Jun 06

How Businesses Can Get More Leads Through Digital

Every business need leads and sales teams are always the star players in every organization. After all, a great product not marketed well will die away, yet an average product with good lead generation strategies in place will grow stronger. The lead generation process has now gone digital big time. These lead generation techniques are […]

Posted On June 6, 2019
May 15

Ok, Google! How Voice Search is changing Digital Marketing?

Search is moving from being at your fingertips to being at the tip of your tongue. How often in the recent past have you said one or the other equivalent? “Ok Google, where is the best Chinese restaurant close to me?”  “Hey Siri, when are applications being issued for College XYZ?”Voice search is now the […]

Posted On May 15, 2019
Feb 14

How Schools Can Get the Most out of Social Media

When I say that the digital media wing of ITech India has a large number of schools as our clients, I am often met with a surprised look. Social Media is important for educational institutions – parents want to know what is happening and it is a great way to interact with them. A website […]

Posted On February 14, 2019
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